When New Yorkers were interrupted this month by a cellphone alert urging them to keep a lookout for a dangerous bombing suspect, some may have found the message confusing. Why wasn't there a photo attached so that people could instantly know who to look for? Why was the alert written in clipped, abbreviated language that might look more at home in a teenager's text message?
The answer has to do with the technology behind the Wireless Emergency Alert system — which, unlike text messages, is currently limited in what information it can convey. But all that is about to change. On Thursday, federal regulators voted to approve updates to the WEA system that could make those cellphone alerts much more useful.
Source:-.washingtonpost
View more: Bulk SMS Marketing
The answer has to do with the technology behind the Wireless Emergency Alert system — which, unlike text messages, is currently limited in what information it can convey. But all that is about to change. On Thursday, federal regulators voted to approve updates to the WEA system that could make those cellphone alerts much more useful.
Source:-.washingtonpost
View more: Bulk SMS Marketing