It was a quotation that WhatsApp’s creators probably regret. Sat at the top of a blog post from 2012, and taken from Fight Club, it read: “Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need”.
Until this week, it had been a vital way of understanding WhatsApp’s approach to ads: it just didn’t have them, and committed never to do so. Then it announced the news its users had feared since it was bought by Facebook: those ads were on their way.
Not only would WhatsApp start showing marketing within the app itself, it also said that it would begin handing over data to Facebook, which would be used to decide what ads would be shown on the social network. All of that would necessitate a change to the app’s terms, and it was those changes that kicked off a week of controversy.
Source:-independent
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