SAN FRANCISCO—Assessing the voting public's mood swings, likes and dislikes to win an election has been a top-line task for political campaigns in the United States for most of its 240 years of existence. But only in the last decade have the internet, social networks and real-time analysis of big data collected from all corners of the country played a central role in helping sway voters to determine the leader of the nation and of the Free World.
The John Kerry-John Edwards campaign in 2004 made extensive use of direct email to likely Democratic voters in its losing cause. However, President Barack Obama's campaigns in 2008 and 2012 took political connectivity to a whole new level, making extensive deployment of multiple daily emails, targeted webvertising, social networks and conventional television and radio ads to attract likely voters.
Source:-eweek
View more: MOBILE DATABASE
The John Kerry-John Edwards campaign in 2004 made extensive use of direct email to likely Democratic voters in its losing cause. However, President Barack Obama's campaigns in 2008 and 2012 took political connectivity to a whole new level, making extensive deployment of multiple daily emails, targeted webvertising, social networks and conventional television and radio ads to attract likely voters.
Source:-eweek
View more: MOBILE DATABASE