The chair of Europe’s leading group of privacy regulators said that it will watch with “great vigilance” WhatsApp’s change in privacy code, as the chat app opens up to ads for the first time.
Last week saw Facebook relax the privacy policy of WhatsApp, giving the chat app new access to users’ data to sell to advertisers.
WhatsApp, which counts more than a billion users globally, revealed last week that it would start sharing users’ phone numbers with Facebook, helping it to target advertisements and friend recommendations across the social media network.
It said WhatsApp users could choose not to share their account information with Facebook.
Source:-netimperative
View more: Whatsapp Marketing
Last week saw Facebook relax the privacy policy of WhatsApp, giving the chat app new access to users’ data to sell to advertisers.
WhatsApp, which counts more than a billion users globally, revealed last week that it would start sharing users’ phone numbers with Facebook, helping it to target advertisements and friend recommendations across the social media network.
It said WhatsApp users could choose not to share their account information with Facebook.
Source:-netimperative
View more: Whatsapp Marketing